‘Prime’ Release On The Cards For Gulabo Sitabo

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Gulabo Sitabo


The film industry, creative as it is, is finding new ways to conduct business amidst the pandemic to ensure viewers keep getting their dose of entertainment. Originally scheduled to release in April, the film will have a digital release on June 12. An advantage that ensues from the decision is that digital releases do not require a censor certificate thus making online platforms more inclined towards the finished product. 

If the filmmakers go through with their decision, Gulabo Sitabo would be the first Bollywood film to have a digital premiere. With major products such as Ranveer Singh’s ‘83’, Salman Khan’s ‘Radhe’, and Varun Dhawan-Sara Ali Khan starter remake of ‘Coolie No. 1’ nearing completion, filmmakers may just take to this idea of having their films released online. Given the fact the movie theatres will remain empty for the considerable future even after the lockdown restrictions are lifted, it only makes sense to go ahead with this alternative.

Theatre Chains Express Disappointment

Leading theatre chains such as INOX and PVR have expressed their disappointment over filmmakers going for digital releases of their projects and bypassing the theatre releases altogether. They are confident of people returning to cinema halls once the threat of the virus subsides, and have been facing losses ever since the lockdown has been announced. 

While appreciating producers who have openly voiced their concern and support for the theatrical platform and have rescheduled their respective releases to accommodate the reopening of the cinemas, the theatre chains have asked for others to show solidarity with them till the situation gets under control. 

Will Digital Platforms Be The New Theatres?

One can’t disregard the fact that going to the theatres can be an expensive affair these days with the ticket prices and the snacks. On the other hand, digital platforms are a cheaper and more convenient way to enjoy the experience and that too as per the viewer’s convenience. It’s basically a matter of wait and watch for the cinema lovers now. Either way, entertainment will not be scarce.

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