TikTok is a rising social media website, and in just a few years, it has established its position as one of the leading marketing platforms. Several local small businesses are keen on exploring this platform and building an active presence. The TikTok brand marketing report suggests that a whopping 90 % of top TikTok videos have some form of product placement.
The popularity of branded TikTok content establishes that the platform has grown from a mere dance video sharing portal to one supporting entrepreneurial growth. For small businesses that do not have a large marketing budget to fall back on, TikTok provides a fairground to promote itself and compete with established firms. Read on to learn useful hacks on how to use TikTok to promote your small business.
As a social media platform, TikTok allows you to upload videos that are up to a minute long. However, studies have shown that videos that are less than 15 seconds long tend to perform better. If you can get your promotional video in the 7-10 second range, it will have the highest chances of being shared.
As a small business, the focus of your marketing campaigns should be to get the target audience to relate to you. An introductory video where the key person behind the business introduces themselves with a few fun facts helps to start the TikTok journey on the right foot. You can also talk about the things that inspired you to set up this business, what drives you, and other relevant factors.
As you establish your TikTok presence, you will gradually assemble a small group of followers. At this stage, you can create videos to introduce your followers to your furry co-workers.
Considering that pet videos are among the most popular form of TikTok content, your followers are likely to enjoy them. Moreover, such an initiative helps establish a personal connection with the viewer and makes them loyal to your brand.
A look at the TikTok statistics will reveal that 80% of the videos have music. Since music helps to set the theme of the video, it is especially useful in the case of short-form content such as TikTok videos. Upbeat music is the most popular form of TikTok content.
Try to add trending or catchy music to your promotional videos. The trending music will cause TikTok’s algorithm to pick your video as viral content and display it to a wider audience. Alternatively, you can consider adding loud or dramatic music to illustrate the central idea of your video.
Most smaller businesses cannot afford a packaging machine line and have a personalized approach to packing products. Leverage this to your advantage by creating TikTok videos to show the process of packaging. Since most people find it fascinating to trace the journey of the products that they buy, such a video has a high chance of getting viral.
Product-based small firms can create videos in the systematic way in which they arrange the inventory. While this will prove useful to other small businesses, your TikTok followers will see such a video as a symbol of industry expertise. When they see the hard work that goes into running your business, they will respect you. Such an impressed audience will be keen on doing business with you.
Hashtags help to direct the TikTok video to an audience who is keen on similar content. 87.3% of TikTok videos have at least one hashtag. As a small business, you need to identify a combination of generic and brand-specific keywords to use in your video. Avoid overusing hashtags as that may cause your video to get lost in a sea of TikTok content.
If your business offering is a tech gadget or a creative product, you can create a timelapse video to show the end-to-end product manufacture. Since the video will be at high speed, you can cover a lot of information in a short time.
This makes timelapse videos an ideal choice for small businesses on TikTok. Alternatively, you can create timelapse videos to show a typical workday, your front desk decoration, Christmas celebration at your workplace, etc.
If you are not keen on experimenting with your videos, you can create a simple TikTok video to demonstrate the bestselling items on your shelves. Instead of mentioning too many items in such a TikTok video, try to pick one item and talk about why people like it.
As a small business, there may be a situation where you had to turn down customers because of lack of supply. Bestseller videos are a quick way to inform them of the product availability after you have restocked your shelves.
If your small business is organizing a limited-time sale, you can come up with a TikTok video announcing the same. Try to add a relevant CTA to such a video.
Ideally, you should announce the sale on social media platforms such as TikTok and then launch it in the store. That way, you will create a digital buzz and that will attract more people to your brand.
About 25% of all TikTok videos feature an influencer or a celebrity. Smaller businesses can collaborate with influencers and micro-influencers who are popular among the members of their target group. As compared to other social media platforms such as Instagram, YouTube, and Facebook, collaborating with content creators on TikTok is an inexpensive affair.
To encourage members of your target group to follow you on TikTok, you can share exclusive discount codes in some of your videos. Such codes will encourage the TikTok users to visit your website and redeem the code. The longer a potential customer spends on your website, the more items they are likely to buy.
Smaller businesses can encourage their followers to create videos with their products or services. You can then share such content from your branded page to maximize their reach. Such hashtag challenges or other competitions help to instill a sense of community among your followers and help establish brand familiarity.
The key to successfully promoting your products on TikTok is being consistent in the content delivery. You need to regularly post videos if you want to keep the viewers engaged. Every promotional video that you create should aim at setting a higher quality benchmark. Only then will you encourage TikTok users to follow your brand.